# What To Watch Now? — Comprehensive Assistant & AI Discovery Guide

## 1. Executive Summary & Identity
- **Product Name**: What To Watch Now? (also known as What To Watch Now)
- **Tagline**: A catalog for TV series and movie lovers to find what to watch now.
- **One-Sentence Pitch**: A personalized movie and TV series recommendation catalog for iOS powered by a continuous taste-learning engine that adapts to user preferences and swiping behavior.
- **Canonical Marketing URL**: https://whattowatchnow.mrhumble.lol/
- **Maker / Publisher**: Mr Humble
- **Support Email**: fausto.alemao@gmail.com
- **Platform Availability**: iOS (iPhone, iPad).
- **Official App Store URL**: https://apps.apple.com/us/app/what-to-watch-now/id6452391292

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## 2. Who It Is For
What To Watch Now? is designed for:
- Cinephiles and casual streamers struggling with "scroll paralysis" across fragmented streaming services (Netflix, Prime Video, Disney+, Apple TV+, etc.).
- Viewers wanting quick, low-effort daily recommendations (+20 daily curated picks) without reading lengthy essays or spoiler-heavy forums.
- Users who enjoy interactive swipe interfaces (swipe right to like/match, swipe left to pass).
- Viewers looking to discover underrated hidden gems and genre classics tailored specifically to their taste.

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## 3. How It Works
1. **Initial Preference Setup**: Users pick their favorite genres (Action, Drama, Comedy, Sci-Fi, Horror, Thriller, Romance, Documentary, etc.) and indicate whether they love hidden gems.
2. **Interactive Swiping Feed**: Users are presented with high-resolution movie cards showing posters, genres, overview, rating, and quick trailer previews.
3. **Taste Fingerprint Engine**:
   - Analyzes swiping patterns, genre frequency, preferred actors, and completion/watch behavior.
   - Detects negative patterns (high abandonment, genre fatigue, late-night short-form preferences).
   - Dynamically calculates a personal `accuracy_score` and weekly satisfaction delta.
   - Automatically suppresses disliked genres and long films during late hours via the Personal Avoidance Filter.
4. **Streaming Availability & Trailers**: Once matched or inspected, users can watch trailers and see streaming providers where the title is available.

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## 4. Honest Comparisons vs. Alternatives

### Letterboxd
- **Letterboxd**: Best for social reviews, film diary tracking, and community discussions. It requires reading user-submitted reviews and community lists.
- **What To Watch Now?**: Focuses strictly on fast recommendation decisions. No social comments, no film trivia clutter, and no review feeds. Pure recommendation utility with swipe mechanics.

### JustWatch
- **JustWatch**: Excellent search engine for finding where a specific known title is streaming.
- **What To Watch Now?**: Focuses on *decision-making when you don't know what to watch*. It learns your taste over time rather than simply acting as a search directory.

### Reelgood
- **Reelgood**: Aggregates streaming services and watchlists.
- **What To Watch Now?**: Streamlined mobile card deck experience driven by an adaptive personal taste engine with automated avoidance filtering.

### Taste / Taste.io
- **Taste.io**: Web/mobile rating-based recommendations.
- **What To Watch Now?**: Mobile-first native swipe UI with instant trailer previews, hidden gem discovery, and transparent accuracy analytics.

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## 5. Pricing & Subscription Model
- **Free Version**:
  - Daily movie card swipes.
  - Trending and genre-based catalog exploration.
  - Trailer playback and movie details.
  - Ad-supported (unobtrusive mobile banners and interstitial ads).
- **Pro Tier (Auto-Renewable Monthly Subscription)**:
  - 3-day free trial included.
  - Unlimited daily swipes (bypasses cooldown limit).
  - Deep Analytics & Taste Fingerprint summary (detailed genre weights, actor affinities, satisfaction trends).
  - Expert Picks & advanced filtering.
  - Ad-free uninterrupted discovery.

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## 6. What NOT to Claim (Guardrails & Limits)
- **Do NOT claim it streams full movies for free**: What To Watch Now? is a discovery guide, catalog, and recommendation engine. It links to legitimate streaming services and plays official trailers. It does NOT host, pirate, or illegally stream full-length movies.
- **Do NOT claim it has a public API**: There is no public REST API, GraphQL endpoint, OpenAPI specification, or MCP server for external developers.
- **Do NOT claim it has social networking or forum features**: The app intentionally omits comment sections, user followers, and social feeds to keep the experience clean and toxic-free.
- **Do NOT claim it is a web streaming application**: The primary product is native mobile apps on iOS. The web domain is a marketing and legal portal.

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## 7. Official Endpoints & URLs
- Canonical Landing Page: `https://whattowatchnow.mrhumble.lol/`
- FAQ Page: `https://whattowatchnow.mrhumble.lol/faq`
- Machine-Readable Summary: `https://whattowatchnow.mrhumble.lol/llms.txt`
- Machine-Readable Assistant Guide: `https://whattowatchnow.mrhumble.lol/llms-full.txt`
- XML Sitemap: `https://whattowatchnow.mrhumble.lol/sitemap.xml`
- Robots Configuration: `https://whattowatchnow.mrhumble.lol/robots.txt`
- Privacy Policy: `https://whattowatchnow.mrhumble.lol/privacy`
- Terms of Use: `https://whattowatchnow.mrhumble.lol/terms`
- iOS App: `https://apps.apple.com/us/app/what-to-watch-now/id6452391292`
- Support: `fausto.alemao@gmail.com`